It’s been a very clever campaign so far, great soundtracks with a nice sense of freedom and this advert looks to continue that trend.

Also wanted to post a couple of the other Visa adverts from this campaign.

- Jason

Star Wars never gets old for me as I grew up watching all the originals many many times and a new advertising campaign by adidas is making sure that Star Wars will be around for a while longer with a new collection of shoes and apparel completely inspired by the films. The advert is brilliantly made and with the obvious inclusion of many of adidas’ celebrity stars it brings a contemporary feel to the Star Wars image. An awesome remixed song to boot!

Also posted up a selected few items that I’d have on my wishlist:

adidas X-Wing

adidas Luke

adida atat

adidas saga

The pieces begin to hit all adidas Originals stores and other select retailers in January 2010 while a closer look into the lineup will soon be made available.

I have to say this advert completely had me, I got totally sucked in. The only thing I’d add is a quick cut to a cat watching the whole thing.

- Jason

From Brand Republic:

LONDON – Danny Kleinman has directed a hard-hitting new cinema ad for the anti-aviation expansion group Plane Stupid, featuring dead polar bears falling from the sky past high-rise buildings.

The spot, created by Mother, aims to raise awareness of the carbon emissions associated with short-haul flights.

Opening on what at first appear to be unidentified objects descending from the heavens, the shot zooms in to reveal that the objects are in fact dead polar bears plummeting to the ground as a plane is heard overhead.

The 50-second ad ends by equating the 400kg of greenhouse gases produced per passenger on the average European flight to the weight of an adult polar bear.

Adverts like these are becoming more common which leads me to wonder if we are not actually shocking an audience anymore but desensitizing.

- Jason

A common strategy (especially with television advertising) can be aggressive with your promotion. Car insurance adverts and claims adverts tend to do these the most with intrusive memorable phrases or songs that will stick in your head for the rest of the day. This spreads word of mouth and if its ‘catchy’ enough it may become viral. An advertising dream for the internet age!

I apologise for this by the way.

Another style that I believe can be far more rewarding is the interactive advertising campaign. One that involves the public and forces them into direct contact with a brand. Usually it can be a very simple idea engaging the viewers curiosity.

A few examples can be shown here:

Pedigree using a touchscreen method of interaction.

Realisation that you

Another way of involving the person indirectly through advertising. This advert in particular has become a viral success.

Coca-Cola have started a new campaign in France to advertise their new ‘grip bottle’. Info from Direct Daily:

Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding. Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip. People literally hooked to the campaign.

Click to view larger image

I love how it captures the attention of the people at the bus stop. It forces the user to get involved with the advert but in an interestingly unique manner.

Have you seen any interesting ‘interactive’ advertising and how did it get you involved?

- Jason